Web Design IClass 15: Online
- Online Presence
- Site Upload
- Final Project
Last class. You will be missed.
- SEO (Search Engine Optimization): is the process of maximizing the ability of your website to be found by a search engine such as google, yahoo, bing, etc.
- SEO Considers:
- How search engines work
- What people search for
- Terms searched (words)
- This can be considered the MOST important aspect of a site. If users can’t find your site they won’t see it.
- Being at the top of search result means more traffic but also instills consumer trust.
How Search Engines Work:
- Two major functions:
- Crawling: automated robots use links to search through the interconnected documents
- Indexing: once the “crawlers/spiders” have searched through a document they build a massive database
- Ranking answers:
- Relevance: returns most useful/relevant first
- Popularity: yields highest traffic/popular
- Algorithms: mathematical equations that filter the results based on relevance and popularity
- Engagement: SEO determines user satisfaction by the “long click”
- Panda Update: Google has used machine learning to determine the quality of sites.
- Linking: higher quality sites typically have more links to them. Apply link building strategies such as social media, blogs, news, etc.
How Users Work:
- Needs information
- Formulate string to describe need (query)
- Enter query into search engine
- Browse results
- Select a result website and navigate to it
- Scan website for information
- If unsatisfied return to search engine
- Browse results again or make refinements to query
- Do: transaction (buy something, watch video, etc.)
- Know: information (reviews, research, etc.)
- Go: navigation (visit facebook, sports, etc.)
- Cloaking: do not try to deceive a search engine into finding your site. Present it for the user.
- Hierarchy: make sure every page is linked together in a logical manner.
- TITLE/ALT: use these elements to describe your content.
- Dynamic Content: make sure your content is not buried inside your rich media (Flash, Java, etc.).
- Fresh: update your content regularly.
- Keywords: use words you know your users will be searching.
- Iterations: use the search engine to test your site and make adjustments to improve visibility.
- Forms: search engines cannot penetrate forms (think login).
- CMS: Because content management uses templates so duplicate pages are created which throws SEO off.
- Spelling: when searching for keywords they must be spelled correctly.
- Prominence: words used in titles, text, and metadata rank highest.
- Stuffing: don’t “stuff” keywords to manipulate search engines, it will hurt your rankings.
- Which keywords:
- Relevant: if use uses keyword will they be happy with your site.
- Research: try keywords and look at the competition.
- Value: determine which keywords retrieve the most return.
- Specificity: broad keywords have a lot of competition. Users that use specific words are ready to buy.
- Resources: utilize online resources to determine keyword strength.
- Place keyword/s:
- Title: at least once and in the beginning. Be succinct but descriptive.
- Top of Page: at least once.
- Body: at least two or three times (including variations).
- Alt: at least once in an alt attribute of images
- URL: at least once.
- Meta: is not used by the search engine anymore but it is what is displayed in search results.
Search Engine Submission:
- Search engines will automatically index new websites.
- To speed up the process you can submit your site
- Search Engines:
Hosting and Domains:
- Domain Name: is the unique name for your web site (google.com, yahoo.com, bing.com, etc.).
- You must register a domain name which is then added to the DNS (Domain Name System).
- The DNS holds the domain name, IP address, and other relevant information about the website (like a phonebook).
- Hosting: you upload your site to a server which holds a copy of your site.
- Server: a computer which is constantly connected to the internet and hosts website/s.
- You can either host your own site or rent space on an establish ISP (internet service provider).
An FTP (File Transfer Protocal) Application is used to upload your website to a server.
In your final project you must make any site you like using WordPress. Most students choose to make a portfolio, business, gamer, etc. site. You will create a site using Local by Flywheel. Then you will find and install the necessary theme and plug-ins to build your WordPress site. Lastly you will format the site and apply your text and imagery.
You will be graded on the following:
- Assignment Video Tutorials
- You may watch the video tutorials below
- Assignment Lab Materials
- You may download the lab materials here: N/A
Assignment Video Tutorials
Wait! Before you go!
Did you remember to?
- Read through this webpage
- Watch the videos
- Submit the Final Project on Blackboard
- Post images of your final project on the Final Project Critique Discussion Board
- … and reply to at least two of your peers’ work on the Discussion Board